Tourism marketing playbooks
Fresh tactics for tour operators, museums, and activity providers. New here? Start with the free Get Found Online course for the step-by-step version.
Why Google Things to Do Matters for Tour Operators (and What It Won't Fix)
What actually changes commercially when your tours appear on Google Things to Do, what stays the same, and who gets the most out of it.
Google Things to DoSeptember 1, 2026
The Best Free Marketing There Is: Word of Mouth for Tour Operators
How referrals and reviews built a Montreal tour business from one van to busloads, and how to run word of mouth as a measurable channel instead of a happy accident.
Direct BookingsAugust 31, 2026
The Google Things to Do Class for Tour and Activity Operators
The full syllabus: six modules that take you from an unverified Google Business Profile to live Things to Do listings and your first campaign.
Google Things to DoAugust 30, 2026
How Activity Providers Can Optimize Their Google Business Profile for More Bookings
A bookings-focused walkthrough of your Google Business Profile: categories, photos, reviews, posts, and the booking link that quietly sends your customers to an OTA.
Google Business ProfileAugust 29, 2026
How Tour Operators Can Improve SEO With Structured Data Markup
A hands-on guide to adding, validating and fixing structured data on your tour pages so Google shows prices, availability and rich results.
SEOAugust 28, 2026
Magpie Alternative: A Leaner Way to Get Listed on Google Things to Do
An honest look at when a distribution platform like Magpie is worth it for tour operators, when it is overkill, and what actually gets your tours listed on Google Things to Do.
Google Things to DoAugust 27, 2026
Should You Start With a Marketplace or Your Own Website? The Real Answer for Small Operators
Discover the missing piece in the 'marketplace vs. website' debate for tourism operators: Google Things to Do. Learn how to leverage it for direct bookings and stop paying high commissions.
Google Things to DoAugust 25, 2026
Your Google Business Profile Category Might Be Costing You Bookings
Discover why your Google Business Profile category is crucial for tour and activity operators. Learn to select the most specific categories to improve visibility and attract the right travelers.
Google Business ProfileAugust 22, 2026
Reclaim your Google Business Listing
How to make your Google Business Listing come up as "official site" on search and map searches
July 28, 2026
Why your booking software’s connection to Google Things to Do isn’t enough (And How We Fix It)
If you run a tour or activity business, direct bookings are your lifeblood. Every time a customer books through an OTA like Viator or GetYourGuide, you lose 20% to 30% right off the top.
July 20, 2026
Channel Manager vs. Booking System for Tour Operators
Navigate the tour operator tech landscape: understand the differences between channel managers and booking systems to optimize your operations and increase direct bookings.
July 20, 2026
Seasonal Marketing Calendar for Tour Operators
Plan your year with a seasonal marketing calendar. Attract more bookings and reduce OTA commissions effectively. Get started today!
July 16, 2026
YouTube Strategy for Tour Operators: Grow Your Business
Unlock direct bookings and attract more customers with a targeted YouTube channel strategy for your tour operator business. Learn how to create engaging video content.
July 9, 2026
Local SEO for City Tour Operators: Drive Direct Bookings
Boost direct bookings for your city tours with powerful local SEO tactics. Learn to optimize your online presence and attract more customers.
July 6, 2026
Bike Tour Marketing Playbook: Drive Direct Bookings
Unlock direct bookings and fill your bike tour calendars with our proven marketing playbook. Learn essential strategies for SEO, GTTD, and more.
July 2, 2026
Reduce No-Shows: Essential Pre-Tour Reminder Emails
Slash no-shows and boost customer satisfaction with effective pre-tour reminder emails. Learn best practices for tour operators and activity providers.
June 25, 2026
Seoul Tour Operators: Win the Google Things to Do Official Site Badge
Seoul tour operators, learn how to secure the Google Things to Do Official Site badge, increase direct bookings, and reduce OTA reliance.
June 22, 2026
Dubai Tour Operators: Get the Google Official Site Badge
Unlock direct bookings and save commissions. Learn how Dubai tour operators can earn the coveted Official Site badge on Google Things to Do.
June 18, 2026
FareHarbor + Google Things to Do: Setup Guide
Step-by-step guide to connecting FareHarbor to Google Things to Do, syncing items, mapping POIs, and earning the Official Site badge.
June 15, 2026
Boost Tour Bookings: Optimize Core Web Vitals
Improve your tour operator website's Core Web Vitals to rank higher, reduce bounce rates, and increase direct bookings. Learn actionable optimization tips.
June 15, 2026
Build a Tour Operator Reseller Network for Growth
Unlock growth for your tour business by building an effective reseller network. Learn actionable strategies to partner with hotels, OTAs, and local businesses.
June 11, 2026
Instagram Reels Playbook for Tourism Marketing
Unlock direct bookings with Instagram Reels. This playbook guides tour operators and attractions on creating engaging video content to attract more visitors.
May 25, 2026
Group Discount Strategies for Tour Operators
Unlock more direct bookings with smart group discount strategies. Learn when and how much to offer to boost revenue for your tours and activities.
May 21, 2026
What is a Google Connectivity Partner for Things to Do?
Google recommends small tour operators use approved connectivity partners for GTTD. Here is what they do, why it matters, and how to choose one.
May 20, 2026
Best Tour Distribution Channels for Operators
Discover the top distribution channels for tour operators to increase bookings, reduce OTA commissions, and drive direct sales for your tours and activities.
May 18, 2026
Schema Markup Essentials for Tour & Event Pages
Boost your direct bookings! Learn how schema markup makes your tours and events stand out in search results, improves visibility, and attracts more customers.
May 18, 2026
Boost Tour Bookings: Ethical Urgency on Landing Pages
Learn how to add genuine urgency to your tour and activity landing pages without resorting to spammy tactics, driving more direct bookings.
May 14, 2026
Dynamic Pricing for Tour Operators: Beginner's Guide
Unlock higher profits for your tours and activities with dynamic pricing. Learn strategies to optimize revenue based on demand, seasonality, and capacity.
May 11, 2026