Tourism marketing playbooks
Fresh tactics for tour operators, museums, and activity providers — published twice weekly.
FareHarbor + Google Things to Do: Setup Guide
Step-by-step guide to connecting FareHarbor to Google Things to Do, syncing items, mapping POIs, and earning the Official Site badge.
June 15, 2026
Boost Tour Bookings: Optimize Core Web Vitals
Improve your tour operator website's Core Web Vitals to rank higher, reduce bounce rates, and increase direct bookings. Learn actionable optimization tips.
June 15, 2026
Build a Tour Operator Reseller Network for Growth
Unlock growth for your tour business by building an effective reseller network. Learn actionable strategies to partner with hotels, OTAs, and local businesses.
June 11, 2026
Prague Tour Operators: Escape High OTA Commissions
Prague tour operators, uncover strategies to reduce OTA dependency, boost direct bookings, and increase profit margins in Czechia.
June 4, 2026
DC Tour Operators: Get the Google Things to Do Official Site Badge
Washington DC tour operators: Discover how to secure the coveted 'Official Site' badge on Google Things to Do, boosting direct bookings and reducing OTA reliance.
June 1, 2026
Instagram Reels Playbook for Tourism Marketing
Unlock direct bookings with Instagram Reels. This playbook guides tour operators and attractions on creating engaging video content to attract more visitors.
May 25, 2026
Group Discount Strategies for Tour Operators
Unlock more direct bookings with smart group discount strategies. Learn when and how much to offer to boost revenue for your tours and activities.
May 21, 2026
What is a Google Connectivity Partner for Things to Do?
Google recommends small tour operators use approved connectivity partners for GTTD. Here is what they do, why it matters, and how to choose one.
May 20, 2026
Best Tour Distribution Channels for Operators
Discover the top distribution channels for tour operators to increase bookings, reduce OTA commissions, and drive direct sales for your tours and activities.
May 18, 2026
Schema Markup Essentials for Tour & Event Pages
Boost your direct bookings! Learn how schema markup makes your tours and events stand out in search results, improves visibility, and attracts more customers.
May 18, 2026
Boost Tour Bookings: Ethical Urgency on Landing Pages
Learn how to add genuine urgency to your tour and activity landing pages without resorting to spammy tactics, driving more direct bookings.
May 14, 2026
Dynamic Pricing for Tour Operators: Beginner's Guide
Unlock higher profits for your tours and activities with dynamic pricing. Learn strategies to optimize revenue based on demand, seasonality, and capacity.
May 11, 2026
Ghost Tour Marketing Playbook for More Bookings
Unlock more bookings for your ghost tour business with this comprehensive marketing playbook. Learn SEO, GTTD, and local strategies to attract more guests.
May 7, 2026
Madrid Tour Operators: Escaping OTA Commissions
Madrid tour operators can boost direct bookings and cut high OTA commissions. Learn strategies to reclaim your revenue and market directly to visitors.
May 4, 2026