Tourism marketing playbooks
Fresh tactics for tour operators, museums, and activity providers — published twice weekly.
Boost Attendance: SMS Reminders for Tours & Activities
Streamline tour operations and reduce no-shows with effective SMS marketing strategies for confirmations, reminders, and last-minute updates.
July 30, 2026
Reclaim your Google Business Listing
How to make your Google Business Listing come up as "official site" on search and map searches
July 28, 2026
Reykjavík Tour Operators: Get the Google Things to Do Official Site Badge
Unlock direct bookings and save on commissions! Learn how Reykjavík tour and activity providers can earn the Google Things to Do Official Site badge.
July 27, 2026
Toronto Tour Operators: Win the Official Site Badge
Unlock direct bookings for your Toronto tours. Learn how to secure the Google Things to Do Official Site badge and boost your visibility.
July 23, 2026
Why your booking software’s connection to Google Things to Do isn’t enough (And How We Fix It)
If you run a tour or activity business, direct bookings are your lifeblood. Every time a customer books through an OTA like Viator or GetYourGuide, you lose 20% to 30% right off the top.
July 20, 2026
Channel Manager vs. Booking System for Tour Operators
Navigate the tour operator tech landscape: understand the differences between channel managers and booking systems to optimize your operations and increase direct bookings.
July 20, 2026
Seasonal Marketing Calendar for Tour Operators
Plan your year with a seasonal marketing calendar. Attract more bookings and reduce OTA commissions effectively. Get started today!
July 16, 2026
Bali Tour Operators: Escape OTA Commissions & Thrive
Bali tour operators can reclaim direct bookings and boost profits by reducing reliance on OTAs. Discover strategies to market independently and grow your business.
July 13, 2026
YouTube Strategy for Tour Operators: Grow Your Business
Unlock direct bookings and attract more customers with a targeted YouTube channel strategy for your tour operator business. Learn how to create engaging video content.
July 9, 2026
Local SEO for City Tour Operators: Drive Direct Bookings
Boost direct bookings for your city tours with powerful local SEO tactics. Learn to optimize your online presence and attract more customers.
July 6, 2026
Bike Tour Marketing Playbook: Drive Direct Bookings
Unlock direct bookings and fill your bike tour calendars with our proven marketing playbook. Learn essential strategies for SEO, GTTD, and more.
July 2, 2026
Rome Tour Operators: Escaping High OTA Commissions
Rome tour operators can significantly boost direct bookings, reduce OTA commissions, and grow their businesses. Learn how to increase your profitability today.
June 29, 2026
Reduce No-Shows: Essential Pre-Tour Reminder Emails
Slash no-shows and boost customer satisfaction with effective pre-tour reminder emails. Learn best practices for tour operators and activity providers.
June 25, 2026
Seoul Tour Operators: Win the Google Things to Do Official Site Badge
Seoul tour operators, learn how to secure the Google Things to Do Official Site badge, increase direct bookings, and reduce OTA reliance.
June 22, 2026
Dubai Tour Operators: Get the Google Official Site Badge
Unlock direct bookings and save commissions. Learn how Dubai tour operators can earn the coveted Official Site badge on Google Things to Do.
June 18, 2026
FareHarbor + Google Things to Do: Setup Guide
Step-by-step guide to connecting FareHarbor to Google Things to Do, syncing items, mapping POIs, and earning the Official Site badge.
June 15, 2026
Boost Tour Bookings: Optimize Core Web Vitals
Improve your tour operator website's Core Web Vitals to rank higher, reduce bounce rates, and increase direct bookings. Learn actionable optimization tips.
June 15, 2026
Build a Tour Operator Reseller Network for Growth
Unlock growth for your tour business by building an effective reseller network. Learn actionable strategies to partner with hotels, OTAs, and local businesses.
June 11, 2026
Prague Tour Operators: Escape High OTA Commissions
Prague tour operators, uncover strategies to reduce OTA dependency, boost direct bookings, and increase profit margins in Czechia.
June 4, 2026
DC Tour Operators: Get the Google Things to Do Official Site Badge
Washington DC tour operators: Discover how to secure the coveted 'Official Site' badge on Google Things to Do, boosting direct bookings and reducing OTA reliance.
June 1, 2026
Instagram Reels Playbook for Tourism Marketing
Unlock direct bookings with Instagram Reels. This playbook guides tour operators and attractions on creating engaging video content to attract more visitors.
May 25, 2026
Group Discount Strategies for Tour Operators
Unlock more direct bookings with smart group discount strategies. Learn when and how much to offer to boost revenue for your tours and activities.
May 21, 2026
What is a Google Connectivity Partner for Things to Do?
Google recommends small tour operators use approved connectivity partners for GTTD. Here is what they do, why it matters, and how to choose one.
May 20, 2026
Best Tour Distribution Channels for Operators
Discover the top distribution channels for tour operators to increase bookings, reduce OTA commissions, and drive direct sales for your tours and activities.
May 18, 2026
Schema Markup Essentials for Tour & Event Pages
Boost your direct bookings! Learn how schema markup makes your tours and events stand out in search results, improves visibility, and attracts more customers.
May 18, 2026
Boost Tour Bookings: Ethical Urgency on Landing Pages
Learn how to add genuine urgency to your tour and activity landing pages without resorting to spammy tactics, driving more direct bookings.
May 14, 2026
Dynamic Pricing for Tour Operators: Beginner's Guide
Unlock higher profits for your tours and activities with dynamic pricing. Learn strategies to optimize revenue based on demand, seasonality, and capacity.
May 11, 2026
Ghost Tour Marketing Playbook for More Bookings
Unlock more bookings for your ghost tour business with this comprehensive marketing playbook. Learn SEO, GTTD, and local strategies to attract more guests.
May 7, 2026
Madrid Tour Operators: Escaping OTA Commissions
Madrid tour operators can boost direct bookings and cut high OTA commissions. Learn strategies to reclaim your revenue and market directly to visitors.
May 4, 2026