Direct booking guides — by tour type
Every tour category has a different schema, OTA commission profile, and traveler intent pattern. Pick yours for the tailored Google Things to Do playbook.
Kayak Tours
Kayak tour operators rely heavily on summer search volume — getting the Official Site badge on Google Things to Do captures direct bookings during peak season.
Walking Tours
Walking tour operators face the most aggressive OTA commission pressure of any category — direct bookings via Things to Do are the single highest-leverage move.
Museums & Attractions
Museums and ticketed attractions see significant Google Things to Do traffic — proper TouristAttraction schema and direct ticket links bypass aggregator commissions.
Escape Rooms
Escape rooms have time-slotted inventory that's perfect for Things to Do Event schema — and the high group-booking ticket value makes commission savings significant.
Food Tours
Food tour operators command premium pricing and are heavily searched on Google Things to Do — direct booking via the Official Site badge captures the highest-margin customers.
Wineries & Vineyards
Wineries with tasting experiences benefit from Things to Do listings — high-intent oenotourism travelers convert well on direct booking flows.
Dive Shops
Dive shops have certification and safety considerations that benefit from direct customer relationships — Google Things to Do drives qualified bookings to your shop.
Ghost Tours
Ghost tour operators with strong local stories rank well on Google Things to Do — direct booking captures the late-night, high-intent traveler segment.
Bike Tours
Bike tour operators with city or countryside routes see strong Google Things to Do conversion — direct booking saves the 20%+ that aggregators charge per ride.
Boat Tours
Boat tour and small cruise operators face high OTA commission rates — Google Things to Do direct booking is a major margin lever, especially for sunset and dinner cruises.
Cooking Classes
Cooking class providers offering authentic local cuisine experiences see high Google Things to Do traveler intent — direct booking protects margins on small-group experiences.
Art Galleries
Art galleries and rotating exhibitions benefit from Google Things to Do listings during major shows — direct ticket booking maximises gate revenue.
Zip Line & Adventure Parks
Zip line and adventure park operators see strong Google Things to Do search volume — direct booking captures families and groups looking for full-day experiences.
Brewery & Distillery Tours
Brewery and distillery tour operators with tasting experiences benefit from direct Google Things to Do bookings — high-intent craft beverage travelers convert well.
Helicopter Tours
Helicopter tour operators sell premium experiences where every percentage point of OTA commission represents serious revenue — direct booking via Things to Do is essential.