Claim & optimize your Google Business Profile

Step 1 — Create or claim your profile

Go to google.com/business and sign in with the Google account you want to use to manage the listing (use a business email, not a personal one if possible).

Search for your business name and address. If it already exists, click 'Claim this business'. If it doesn't, click 'Add your business to Google'.

Step 2 — Verify

Google will send a postcard, email, phone call, or video to verify you really run the business. Postcards take 5–14 days — start now even if you're not ready to optimize.

Step 3 — Fill in everything

An incomplete profile gets pushed down. Spend 30 minutes filling in:

• Business name (exactly as it appears on signage)
• Primary category (e.g. 'Tour operator', 'Museum', 'Tourist attraction')
• Up to 9 secondary categories
• Full address or service area
• Phone number and website
• Opening hours (and special holiday hours)
• 10+ high-quality photos: exterior, interior, your team, your tour in action
• A clear description with the city name and what you offer

Step 4 — Get reviews (the right way)

After every tour, send guests the short Google review link Google generates for you. Reviews are the #1 ranking factor for local search. Aim for 50+ to look credible, then keep going.

Always reply to reviews — good and bad. It's a public signal that you care.