Italy · Europe
Google Things to Do in Rome
Rome is one of the most competitive Things to Do markets in Europe, dominated by Colosseum, Vatican, and food experiences.
Why GTTD matters in Rome
Rome attracts roughly 10.1 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Rome
Colosseum tours
Vatican tours
food tours
Setup checklist for Rome operators
- Tour or Event schema on every bookable Rome product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Rome product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Rome
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Europe cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.