Google Things to Do for Museums & Attractions
Museums and ticketed attractions see significant Google Things to Do traffic — proper TouristAttraction schema and direct ticket links bypass aggregator commissions.
The pain point
Aggregators like GetYourGuide mark up tickets 10–15% — direct booking keeps the spread.
Recommended schema: TouristAttraction
For museums and attractions, Google rewards TouristAttraction structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- TouristAttraction schema with opening hours and ticket prices
- Direct ticket purchase link (not aggregator)
- Wheelchair accessibility and family-friendly metadata
- Multi-language ticket pages
Built for museums and attractions
One-time setup gets the Official Site badge live, with the right TouristAttraction schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?