Title & description guidelines
Titles and descriptions do two jobs on Google Things to Do: they appear to users (for example in the Things to Do Ads carousel), and they're used by Google's processing pipeline to figure out what your product is, where it takes place, and what points of interest it relates to. Get these wrong and you either don't show up, or you show up looking sketchy.
Source: Google Actions Center — Title and description guidelines
Product title
The product title should be a straightforward, concise description of what's on offer. From the title alone, a user should quickly understand where and what the product is. For the best user experience, the title should match your landing page title exactly.
- Include the location where the product is offered.
- Describe what is being offered.
- Be concise — aim for under 50 characters when possible.
- Titles that don't describe the product.
- Titles that are too long or overly descriptive.
- Emojis and symbols — they're stripped during processing.
- Discounts or promotions — not allowed. Describe the experience only.
Hard limit: 150 characters. Ideal: under 50.
Examples
- Priority Access Entrance Ticket to the Louvre Museum
- FIFA Museum: Skip the line ticket
- One day guided tour around Paris
- Adult Ticket
- FIFA ⚽ Museum 🎟️
- BEST tour EVER — 50% OFF today!
Product title vs option title
If a product has only one option, the product title and option title may be the same. If a product has multiple options, each option title must be unique within that product — no two options can share the same title.
Product description
Descriptions can be much longer than titles — up to 16,000 characters (Google recommends staying under 10,000). HTML formatting is supported for a specific whitelist of tags:
Supported HTML tags
h1–h5, ul, ol, li, strong, italic, em, p, br.
Everything else is stripped during processing, and whitespace / newline-based formatting isn't supported. Don't duplicate information already in the product_features field.
Want us to audit your product titles?
We check your full feed against Google's rules and rewrite anything that would get filtered — part of GTTD setup for our vendors.