How it works
Bypass the 25% OTA tax in 4 steps
Google Things to Do (GTTD) is where modern travelers discover tours and attractions. Done right, it sends them directly to you.
01
Run the GTTD Optimization Scan
We assess your site against the signals Google uses to award the Official Site link on Things to Do — schema, sitemaps, mobile booking, and GBP completeness.
02
Get listed on our partner sites — free
We list your business on cheapfunthingstodo.com and the Trip Witch AI itinerary maker at no cost, so travelers start discovering you right away.
03
Activate Google Things to Do
When you're ready, activate GTTD to claim your Official Site badge and start winning direct bookings straight from Google.
04
Travelers click your Official Site
When a traveler searches your tour or attraction, your booking page wins the click — no OTA commission.
What you get vs OTAs
OTA bookings (Viator, GetYourGuide)
- ×20–30% commission on every booking
- ×OTA owns the customer relationship
- ×Compete with other operators on price
- ×Limited control over presentation
Direct bookings via GTTD
- ✓Keep 100% of the booking revenue
- ✓Customer email — yours to remarket
- ✓Your brand, your story, your upsells
- ✓Higher conversion from intent traffic