Tour Operator Website: How to Use Google Sites with Booking Widgets

Booking SystemsOctober 19, 2026

Learn how tour operators can leverage Google Sites to build a free website and integrate booking widgets from platforms like Bókun or FareHarbor, showcasing tours and activities while managing bookings efficiently. This guide covers setup, benefits, and important limitations.

can google offer a website for a tour operator
Google does not offer a standalone dedicated website-building service exclusively for tour operators, but it does provide free and integrated tools that allow tour operators to build basic websites and showcase their inventory directly on Google.

  1. Building a Website with Google Sites

• Google Sites: You can use Google Sites to build, host, and maintain a free, basic website using a personal Google or Gmail account without paying hosting fees.
• Limitations: It is a simple drag-and-website builder. It lacks specialized tour-operator features such as automated calendar inventory management, multi-currency booking engines, liability waiver forms, or direct payment gateway integrations out of the box (though you can embed external booking widgets).

  1. Promoting Tours via Google Things to Do

• Google Things to Do (GTTD): Instead of a proprietary full-featured booking website, Google offers Google Things to Do, a platform that displays your physical tours, activities, and local attraction tickets directly in Google Search, Google Maps, and your Google Business Profile.
• How it works: It links searchers straight to your official website's booking page or through an approved connectivity/booking partner (such as Bókun, FareHarbor, or Peek Pro).
• Requirements: You generally need a verified and a mobile-friendly booking website or a compatible third-party booking software integration.
If you'd like, let me know:
• What kind of tours or activities you run
• Whether you currently use a booking or reservation platform (like FareHarbor, Rezgo, or Bókun)
I can help you figure out the best way to get your business listed on Google.
•
Google
Google Sites - Free Website Builder
Google Sites are free to build, host, and maintain with a Google or Gmail account. There are no web hosting fees. If, however, you...
•
FareHarbor
Google Things to Do for Tour & Activity Operators - FareHarbor
Things to do leads to more bookings because it reaches a much wider audience than your website. When people search for tours near ...
•
TuriTop
How to List your Services in Google Things To Do – TuriTop Booking System Help Center
Overview: Google Things to Do is a free feature allowing tour operators and attraction providers to display offerings directly on ...
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can i use google site to offer a tour for dsale. We would use bokun or farharbor for the calendar and avaibility it will be a widget

Yes, you can absolutely use Google Sites to sell your tours by embedding a booking widget from Bókun or FareHarbor.
Because Google Sites allows you to add custom HTML and JavaScript code, you can use it as your front-facing website while letting your reservation system handle the heavy lifting.

How the Setup Works

• The Website (Google Sites): You design your pages, write your tour descriptions, and upload your images using the drag-and-drop editor.
• The Booking Engine (Bókun or FareHarbor): Your provider manages your live calendar availability, handles credit card processing, sends automated confirmation emails, and generates tickets.
• The Bridge (The Widget): You copy a snippet of code from your Bókun or FareHarbor dashboard and paste it into Google Sites. This generates a clean "Book Now" button or an interactive calendar directly on your page.

Steps to Embed the Widget on Google Sites

  1. Get your code: Log into your Bókun account or FareHarbor dashboard and navigate to their widget configuration area to copy your specific product or calendar embed code.
  2. Open Google Sites: Go to your Google Sites editor and open the page where you want the booking option to appear.
  3. Insert the code: On the right-hand panel, click the Insert tab, then select Embed.
  4. Paste and apply: Choose the Embed code tab, paste your snippet from your provider, and click Next, then Insert.
  5. Resize and publish: Drag the edges of the newly created widget box so the calendar or button displays fully without awkward scrollbars, then hit Publish.

Key Limitations to Keep in Mind

• Security restrictions: Google Sites renders embedded code inside an isolated environment (an

Want this kind of strategy applied to your tours?

Setup gets your Official Site badge live on Google Things to Do. Organic Official Site listing always included.

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