Google Things to Do for Walking Tours
Walking tour operators face the most aggressive OTA commission pressure of any category — direct bookings via Things to Do are the single highest-leverage move.
The pain point
Free walking tours sold via OTAs lose 15–20% on tip processing — direct booking removes that.
Recommended schema: Event
For walking tour operators, Google rewards Event structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- Event schema with recurring start times for daily departures
- Per-language landing pages (English, Spanish, etc.)
- Group size and meeting point clearly schema-marked
- Tip-based vs paid pricing transparency
Built for walking tour operators
One-time setup gets the Official Site badge live, with the right Event schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?