Google Things to Do for Kayak Tours
Kayak tour operators rely heavily on summer search volume — getting the Official Site badge on Google Things to Do captures direct bookings during peak season.
The pain point
Viator takes 25–30% on every kayak booking, which kills margin on a $60–$120 ticket.
Recommended schema: TouristTrip
For kayak tour operators, Google rewards TouristTrip structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- TouristTrip schema with seasonal availability windows
- Mobile-optimised booking flow (most kayak searches happen on phones)
- Clear cancellation and weather policy on schema and landing page
- Verified booking link in Google Business Profile
Built for kayak tour operators
One-time setup gets the Official Site badge live, with the right TouristTrip schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?