Google Things to Do for Wineries & Vineyards
Wineries with tasting experiences benefit from Things to Do listings — high-intent oenotourism travelers convert well on direct booking flows.
The pain point
Private tasting bookings via OTAs lose 20%+ to commission — direct booking protects the margin.
Recommended schema: FoodEstablishment
For wineries and vineyards, Google rewards FoodEstablishment structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- FoodEstablishment + Event schema for tastings
- Reservation requirement clearly marked
- Group tour vs private tasting differentiation
- Direct estate booking link, not third-party
Built for wineries and vineyards
One-time setup gets the Official Site badge live, with the right FoodEstablishment schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?