Google Things to Do for Boat Tours
Boat tour and small cruise operators face high OTA commission rates — Google Things to Do direct booking is a major margin lever, especially for sunset and dinner cruises.
The pain point
Boat tour commissions on $100–$300 tickets eat into already-thin operational margins.
Recommended schema: TouristTrip
For boat tour and cruise operators, Google rewards TouristTrip structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- TouristTrip schema with departure dock location
- Capacity and group size in schema
- Food and beverage inclusion clearly marked
- Weather cancellation policy transparency
Built for boat tour and cruise operators
One-time setup gets the Official Site badge live, with the right TouristTrip schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?