Google Things to Do in New York City
NYC is the largest tour and activity market in North America — the Things to Do panel sees enormous traveler search volume.
Why GTTD matters in New York City
New York City attracts roughly 13.5 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in New York City
Setup checklist for New York City operators
- Tour or Event schema on every bookable New York City product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with New York City product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in New York City
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other North America cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.