Google Things to Do Ads — why CPC beats Google Ads
GTTD Ads are CPC ad modules that appear directly inside the Things to Do panel on Google Search and Maps — exactly where travelers compare tours and attractions. Higher intent, lower cost-per-booking, and your organic Official Site listing is included.
GTTD Ads (CPC)
Pay only when a traveler clicks through to your booking page. Ads render inside the native Things to Do experience — no banner blindness, no competing for keywords against unrelated advertisers.
- • Direct booking URL — no OTA commission
- • Travel-intent placement (Search, Maps, Explore)
- • Organic Official Site listing included
- • Bid on real inventory, not generic keywords
Why CPC > Google Ads
Standard Google Ads (Search/PMax) burn budget on broad keywords, brand defense, and irrelevant clicks. GTTD CPC only fires when someone is actively shopping a tour or attraction.
- • Lower CPC — less keyword competition
- • Higher conversion — bottom-of-funnel intent
- • No wasted spend on research-stage queries
- • Transparent ROAS per tour SKU
Get started here
Before you launch ads, make sure your product pages meet Google's landing page criteria for tour operators — pages that fail get pulled from GTTD Ads.
FAQ
Common questions about GTTD CPC ads, the Official Site badge, and how organic fits in.