What a Dedicated Landing Page and a Clean Booking Flow Actually Need to Look Like to Qualify

Your booking software says you're connected to Google Things to Do. Google says your activity isn't eligible. Both can be true.
The connection only sends your data. It doesn't tell you whether the page Google lands on is good enough to qualify.
“In order to be part of the Google Things to Do program, there is a level of technical readiness, so you do need to have a dedicated landing page with a clean booking flow that shows the same price at the beginning to the end.”
Tourpreneur webinar, Things to Do Marketing
Why the landing page is where most operators get stuck
Google doesn't just read your feed. It visits the page you send people to and checks that it matches what the feed says. If the page is a home page, a long list of tours, or a page where the price changes halfway through, the activity gets flagged.
That's why "I have a website" isn't the same as "I have a landing page that qualifies."
What a dedicated landing page needs
One activity, one page. Each tour you send to Google needs its own page that's about that tour and nothing else. Not your home page. Not a category page with ten tours on it.
The page also needs the basics Google looks for: a clear title, a full description, your reviews, and a business name that matches your Google Business Profile. When Google sends back its report card, these are the things it flags most often. Missing reviews, a missing description, or a business name that doesn't match your profile will each stop an activity from showing.
“Google will read your page and tell us what’s wrong, what’s missing. Are the reviews missing? Is a description missing? Is there an error with your Google business name?”
Tourpreneur webinar, Things to Do Marketing
Here's the landing page guide we use with operators:
[Insert infographic 1: Landing page guidelines]
What a clean booking flow means
The price a customer sees on the landing page has to be the price they see at the start of checkout and the price they pay at the end. The same price, from start to finish.
No surprise fees added at the last step. No price that jumps when the customer picks a date. No account you have to create before you can see what it costs. If Google sees a price change anywhere in the flow, it treats it as a mismatch.
Currency and language matter too. Google distributes data per language, so if you operate in Mexico and your tours are priced in MXN, you can send them in MXN. If you want English-speaking travelers to find you, you'll also want an English version of the page. Customers who see their own language and currency convert better.
“When Google distributes this data, they distribute it per language.”
Tourpreneur webinar, Things to Do Marketing
“You need to be seen in the language and the currency that the customer understands if you want a higher conversion rate.”
Peter, Tourpreneur
Images count too
Google also checks the images you send, and weak or non-compliant images are another common reason an activity gets flagged. Here's the image guide:
[Insert infographic 2: Image guidelines]
The booking software setup vs. how we fix it
The booking software setup: Your software pushes your activities to the feed. If the landing page, price, or images have a problem, you find out weeks later, or never. You don't see what Google sees.
Thingstodomarketing.com: You import your activities and we check every page before the data goes to Google. When Google sends back its report card, we show you exactly what's wrong and help you fix it. Errors show up in your dashboard, not buried in a feed you can't see into.
“In order to be successful with the Google Things to Do program, you have to optimize. It’s not only just send the data and leave it.”
Tourpreneur webinar, Things to Do Marketing
You can start by importing your activities here and seeing what comes back.
Why this matters
Getting the landing page and booking flow right is what lets everything else work. Place IDs get you in front of the right searches. The Official Site badge sets you apart from the OTAs. But none of that matters if your activity never passes the page check.
Fix the page once and you get a listing that's eligible, a price Google trusts, and a booking flow customers finish. That means more direct bookings and fewer commissions paid to an OTA.
Want the full walkthrough? See the course at thingstodomarketing.com/course.