Google Things to Do for Food Tours
Food tour operators command premium pricing and are heavily searched on Google Things to Do — direct booking via the Official Site badge captures the highest-margin customers.
The pain point
OTAs commissions on $80–$150 food tours can exceed your food cost.
Recommended schema: Event
For food tour operators, Google rewards Event structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- Event schema with food allergen information
- Per-tour duration and number of stops in schema
- Beverage inclusion clearly marked
- Small-group capacity transparently shown
Built for food tour operators
One-time setup gets the Official Site badge live, with the right Event schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?