SEO basics for tours & attractions
You'll know exactly which pages to build and which keywords to target so travelers find you on Google long before they reach Viator.
Forget what you've heard about SEO being slow and complicated. For a local tour business, you can rank for valuable keywords in 60–90 days by following a simple structure.
Target the 3 keyword types travelers actually use
These are the only patterns that matter for tour operators and attractions:
- '{thing to do} in {city}' — e.g. 'kayak tour in Miami'
- 'best {category} {city}' — e.g. 'best food tour Rome'
- '{attraction name} tickets / tour' — e.g. 'Colosseum tickets'
One page per keyword family
Don't try to rank one homepage for everything. Build a dedicated page for each tour or ticket, with the keyword in the page title, the H1, the URL, and the first paragraph.
Example URL: yoursite.com/rome/colosseum-skip-the-line-tour
Write for travelers, not search engines
Every page should answer the questions a traveler is silently asking:
- What exactly do I get?
- How long does it take?
- How much does it cost?
- Where do I meet?
- What if it rains / I'm late / I want to cancel?
- Why book direct vs. Viator?
Get listed where travelers already are
Beyond your own site, get free listings on TripAdvisor, your city's tourism board site, and partner blogs. We list every vendor on cheapfunthingstodo.com and the Trip Witch AI itinerary planner for free — that's instant distribution.
Key takeaways
- Target city + activity keywords with one dedicated page each.
- Answer the 6 questions travelers always ask, on every product page.
- Get free listings on aggregators and itinerary planners while you wait for organic.
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4. Distribution with Google Things to Do
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