Google Business Profile

Using Google Posts, offers, and Q&A to fill low season

Posts will not fix a bad profile, but on a good one they are free inventory on the highest-intent surface you own — and almost nobody in tourism uses them properly.

Who this is for: Operators with seasonal gaps, last-minute availability, or repeat pre-sale questions.

Which post type to use

There are three that matter for activity businesses, and they behave differently.

Update: general news, new departures, weather notices. Rolls off after about a week.
Offer: has a start and end date and a redeem button — the best fit for shoulder-season discounts.
Event: use for fixed-date departures, festivals, and seasonal experiences.

Write posts for a traveller mid-decision

The reader is already looking at your profile. They do not need your brand story. They need a reason to act today.

Lead with the concrete thing: date, price, spots left.
One clear call to action pointing at your direct booking page.
Use a real photo from that specific departure, not stock.

Own the Q&A section before someone else does

Anyone can answer questions on your profile, including competitors and confused past guests. Seed it yourself: post the ten questions you actually get by email and answer them from the business account.