From Google Business Profile to Google Things to Do
A perfect profile is step one, not the finish line. Things to Do is where travellers compare your tour against the OTAs selling it — and where the Official Site row decides who takes the commission.
Who this is for: Operators with a verified profile who want direct bookings inside Google's travel surfaces.
How the two surfaces relate
The Business Profile establishes that the business exists and is legitimate. Things to Do is a product surface: it lists bookable experiences with prices and links, pulled from connected booking feeds rather than typed into a dashboard.
You cannot get into Things to Do by editing your profile. But without a healthy, verified profile, nothing downstream works.
The order the work has to happen in
Doing these out of order is why most operators stall.
- Verify the profile and lock down name, category, and address.
- Get a real booking engine with date-level availability and instant confirmation.
- Build product landing pages that meet Google's landing page and title rules.
- Add structured data for each bookable product.
- Connect the feed so your inventory appears with an Official Site row.
What the Official Site row actually is
Inside the Things to Do panel, travellers see a list of places to book. When your own site is connected, it appears alongside the OTAs — usually first — labelled as the official site. Same traveller, same click, no commission.
Where most operators fail the check
Failures cluster in three places: landing pages that are category pages instead of product pages, prices in the feed that do not match the prices on the page, and images that get rejected on resolution or framing.
Quick checklist
- Profile verified and clean
- Booking engine with live availability connected
- One landing page per bookable product
- Prices in feed match prices on page exactly
- Images meet Things to Do resolution and framing rules
Frequently asked questions
Do I need a Google Business Profile to be in Google Things to Do?
Practically, yes. The profile is how Google confirms the business is real and ties your products to a place.
How long does it take to get the Official Site badge?
Once the feed and landing pages are correct, listings typically appear within a few weeks. Fixing landing pages is usually the long pole, not the connection itself.