Google Things to Do in London
London is the largest tour market in Europe — direct booking via Google Things to Do is one of the few ways to escape 25%+ OTA commissions.
Why GTTD matters in London
London attracts roughly 16 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in London
Setup checklist for London operators
- Tour or Event schema on every bookable London product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with London product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in London
One-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Europe cities
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?
From the Get Found Online course
One of 48 city guides covering the world's largest Google Things to Do markets.