United States · North America
Google Things to Do in Los Angeles
LA tour operators face stiff Viator competition but Things to Do organic listings are still under-leveraged.
Why GTTD matters in Los Angeles
Los Angeles attracts roughly 7.5 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Los Angeles
Hollywood tours
studio tours
Malibu wine tours
Setup checklist for Los Angeles operators
- Tour or Event schema on every bookable Los Angeles product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Los Angeles product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Los Angeles
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other North America cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.