Peru · Latin America
Google Things to Do in Cusco
Cusco is a Machu Picchu gateway — high-intent activity searches make Things to Do organic listings extremely valuable.
Why GTTD matters in Cusco
Cusco attracts roughly 1.5 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Cusco
Machu Picchu tours
Sacred Valley
Rainbow Mountain
Setup checklist for Cusco operators
- Tour or Event schema on every bookable Cusco product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Cusco product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Cusco
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Latin America cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.