Mexico · Latin America
Google Things to Do in Cancún
Cancún is dominated by OTA bundling — direct booking through Things to Do is a meaningful margin lever for local operators.
Why GTTD matters in Cancún
Cancún attracts roughly 6 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Cancún
cenote tours
Chichen Itza trips
snorkeling
Setup checklist for Cancún operators
- Tour or Event schema on every bookable Cancún product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Cancún product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Cancún
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Latin America cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.