Google Things to Do for Dive Shops
Dive shops have certification and safety considerations that benefit from direct customer relationships — Google Things to Do drives qualified bookings to your shop.
The pain point
OTA bookings hide certification status until day-of, causing operational headaches.
Recommended schema: TouristTrip
For dive shops and operators, Google rewards TouristTrip structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- TouristTrip schema with certification requirements
- Equipment rental inclusion clearly stated
- Skill level and depth ratings in schema
- Insurance and waiver requirements transparently shown
Built for dive shops and operators
One-time setup gets the Official Site badge live, with the right TouristTrip schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?