Google Things to Do for Brewery & Distillery Tours
Brewery and distillery tour operators with tasting experiences benefit from direct Google Things to Do bookings — high-intent craft beverage travelers convert well.
The pain point
Brewery tour commissions on $40–$80 tastings cut into already-thin margins.
Recommended schema: FoodEstablishment
For brewery and distillery tour operators, Google rewards FoodEstablishment structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- FoodEstablishment + Event schema for tastings
- Age verification requirement clearly marked
- Tasting flight inclusion details
- Designated driver / transportation options
Built for brewery and distillery tour operators
One-time setup gets the Official Site badge live, with the right FoodEstablishment schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?