Google Things to Do for Art Galleries
Art galleries and rotating exhibitions benefit from Google Things to Do listings during major shows — direct ticket booking maximises gate revenue.
The pain point
Exhibition tickets sold via aggregators lose membership conversion opportunities.
Recommended schema: TouristAttraction
For art galleries and exhibitions, Google rewards TouristAttraction structured data on every bookable product page. Combined with a verified booking link in your Google Business Profile, this is what unlocks the Official Site badge inside the Things to Do panel.
Setup checklist
- TouristAttraction schema with current exhibition info
- Timed-entry tickets clearly marked
- Audio guide availability
- Membership upsell opportunities
Built for art galleries and exhibitions
One-time setup gets the Official Site badge live, with the right TouristAttraction schema for your category.
Other operator types
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?