Italy · Europe
Google Things to Do in Venice
Venice's tour market is highly OTA-dependent — Things to Do is one of the few channels where independents can win direct.
Why GTTD matters in Venice
Venice attracts roughly 5.5 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Venice
gondola rides
Doge's Palace tours
island day trips
Setup checklist for Venice operators
- Tour or Event schema on every bookable Venice product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Venice product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Venice
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Europe cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.