Australia · Asia Pacific
Google Things to Do in Sydney
Sydney's tour market is concentrated on a few iconic experiences — Things to Do schema is essential for direct booking.
Why GTTD matters in Sydney
Sydney attracts roughly 4 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Sydney
Opera House tours
Bridge climbs
harbour cruises
Setup checklist for Sydney operators
- Tour or Event schema on every bookable Sydney product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Sydney product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Sydney
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Asia Pacific cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.