South Korea · Asia Pacific
Google Things to Do in Seoul
Seoul's rapid inbound tourism growth and unique tour categories make it a high-opportunity Things to Do market.
Why GTTD matters in Seoul
Seoul attracts roughly 11 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Seoul
palace tours
K-pop tours
DMZ tours
Setup checklist for Seoul operators
- Tour or Event schema on every bookable Seoul product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Seoul product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Seoul
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Asia Pacific cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.