Ireland · Europe
Google Things to Do in Dublin
Dublin tour operators that win the Official Site badge consistently outperform OTA-only competitors on direct margin.
Why GTTD matters in Dublin
Dublin attracts roughly 5.5 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Dublin
Guinness tours
Cliffs of Moher
literary walks
Setup checklist for Dublin operators
- Tour or Event schema on every bookable Dublin product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Dublin product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Dublin
$25 one-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Europe cities
Related GTTD Ads questions
One of 48 city guides covering the world's largest Google Things to Do markets.