South Africa · Middle East & Africa
Google Things to Do in Cape Town
Cape Town's adventure and wine tour categories are well-suited to direct booking via Google Things to Do.
Why GTTD matters in Cape Town
Cape Town attracts roughly 2 million visitors a year. A meaningful share of them search Google before booking — and Google's Things to Do panel is now the dominant on-Google channel for tour and activity discovery.
Operators with the Official Site badge appear directly in that panel with a click-through to their own booking page. No 25%+ OTA commission. No competing on price against aggregators. Just direct, full-margin bookings.
Top tour categories in Cape Town
Table Mountain
wine tours
shark diving
Setup checklist for Cape Town operators
- Tour or Event schema on every bookable Cape Town product page
- Verified booking link in your Google Business Profile
- Sitemap submitted to Search Console with Cape Town product URLs
- Mobile-optimised checkout (most local activity searches are mobile)
- Per-language pages if you serve international visitors
Get your Official Site badge live in Cape Town
One-time setup. Organic Official Site listing always included. Optional GTTD CPC ads on top during peak season.
Other Middle East & Africa cities
Related GTTD Ads questions
- How is GTTD CPC different from regular Google Ads?
- What does "Organic Official Site listing included" mean?
- How long until my Official Site badge is live on Google?
- How much does GTTD CPC actually cost per click?
From the Get Found Online course
One of 48 city guides covering the world's largest Google Things to Do markets.