Landing page criteria for tour operator product pages
When a traveler clicks your tour or activity from Google Things to Do, the page they land on has to meet a specific bar. Get this wrong and Google can quietly stop showing your products — or reject you from GTTD Ads entirely. Here's the rulebook in plain English.
Source: Google's official Things to Do content & referral experience policy.
The 6 hard rules
Rule 1
Land on the exact product page, not a homepage
The link from Google must take the user straight to the specific tour, ticket, or activity they clicked. A list view is OK only if the clicked product is prominently displayed.
Rule 2
The clicked product must be visually prominent
The product should be impossible to miss — through size, position, color, or pinning. Google will manually rate this.
Rule 3
Price must be obvious and accurate
The price shown on your landing page must match what you sent in the feed and follow Google's price policies. No hidden 'click for price' patterns.
Rule 4
Clear path to book the selected product
There must be an obvious next step — a Book button, Check availability, or add to cart — that books the exact product the user came to see, not a different SKU.
Rule 5
Operator / attraction name must match Google
For products shown on a Google Business listing, the operator or attraction name must appear on the landing page exactly as it appears on Google, with no extra clicks needed to find it.
Rule 6
No layouts that hide key elements
Pop-ups, full-screen newsletter modals, app-download interstitials, or cookie banners that cover the price or book button are policy violations.
What "prominent placement" means
When the user lands on your page, the exact product they clicked has to jump out. Google gives three concrete examples of acceptable treatments — at least one should apply to your layout:
- The clicked product is larger than other products and sits in the highest position on the page.
- The clicked product is highlighted with a distinct size or color treatment.
- The clicked product is pinned to the right or left side of the page, visually separated from other products.
Pass
- • Product title & images match what was on Google.
- • Price is shown above the fold, in the same currency.
- • A "Book" or "Check availability" button is visible.
- • Operator / attraction name matches the GBP listing.
- • No pop-up covers the price or the book button.
Fail
- • Lands on a generic homepage or category list.
- • User must search again to find the clicked product.
- • Newsletter / app-download modal blocks the page.
- • Price hidden behind "Check availability" with no number.
- • Brand or product name on page differs from GBP / feed.
Vouchers & gift cards
You can sell vouchers redeemable for a specific tour or activity, but they must be clearly marked as vouchers and the experience must have availability within the next 120 days. Generic gift cards that aren't tied to a specific product are not allowed.
Quick self-audit
Open one of your tour pages from a fresh incognito tab on mobile, then tick these:
- I can see the exact product name within 1 second.
- I can see the price without scrolling.
- I can find a clear way to book without going back.
- Nothing pops up over the price or the book button.
- The business name on the page matches my Google Business Profile.
Want this checked for you?
We audit your product pages against Google's GTTD landing-page rules as part of vendor onboarding.