Google Things to Do Ads — why CPC beats Google Ads
GTTD Ads are CPC ad modules that appear directly inside the Things to Do panel on Google Search and Maps — exactly where travelers compare tours and attractions. Higher intent, lower cost-per-booking, and your organic Official Site listing is included.
GTTD Ads (CPC)
Pay only when a traveler clicks through to your booking page. Ads render inside the native Things to Do experience — no banner blindness, no competing for keywords against unrelated advertisers.
- • Direct booking URL — no OTA commission
- • Travel-intent placement (Search, Maps, Explore)
- • Organic Official Site listing included
- • Bid on real inventory, not generic keywords
Why CPC > Google Ads
Standard Google Ads (Search/PMax) burn budget on broad keywords, brand defense, and irrelevant clicks. GTTD CPC only fires when someone is actively shopping a tour or attraction.
- • Lower CPC — less keyword competition
- • Higher conversion — bottom-of-funnel intent
- • No wasted spend on research-stage queries
- • Transparent ROAS per tour SKU
Our recommendation
For $25 we get your Official Site badge live on Google Things to Do, then layer GTTD CPC ads on top during peak season or for tours with thin organic visibility. Organic is always included with any ads campaign.
FAQ
Common questions about GTTD CPC ads, the Official Site badge, and how organic fits in.